Sergio Ricci reeds bees with passion from more than twenty years. In 1993 he graduated in agricultural science, with a major in beekeeping. His bees fly in Staffora Valley, which is an area rich of spontaneous flowers and without industrial factories in the nearness. He has always worked at his best to offer a natural honey with guaranteed organic and nutritional qualities. Considering the beekeeping farm as open, it has been natural for him to choose enthusiastically to subject his beehives to the I.C.E.A. control, in order to guarantee more those who want to buy his honey.